After 2 Hours, 13% percent of Recipients Confirm Receipt of Test Message
BLACKSBURG, Va., --[EMERGENCY NOTIFICATION NEWS]-- October 11, 2007 -- Shortly after 11 a.m. yesterday, Virginia Tech initiated its first system-wide test of VT Alerts, an emergency notification system that can send text messages to cell phones, voice messages to non university telephones and cell phones, instant messages on the AOL, MSN, and Yahoo networks, and e-mail messages to non-Virginia Tech e-mail accounts.
As of yesterday, 18,266 students, faculty and staff signed up for the subscription service, which represents approximately 60 percent of the university community.
According to analysis provided by, 3n (National Notification Network), the California-based vendor who contracted with Virginia Tech to establish VT Alerts, the first attempt to deliver the test message to all subscribers was sent in 18 minutes. Second and third attempts to deliver the message (to those who requested multiple deliveries) were completed in 31 minutes. After the two-hour test concluded, approximately 13 percent of the recipients confirmed receipt of the message.
At 1 p.m. Wednesdsay, the university distributed a campus wide e-mail informing the community that the test was complete. Community members were asked to complete a survey regarding what they experienced during the test. As of 4 p.m. yesterday, 711 people reported through the survey that they did not receive the test message.
Of the 18,266 who signed up for VT Alerts, approximately 87 percent are students, 8 percent are faculty and 11 percent are staff (Note: totals exceed 100 percent because individuals may have more than one affiliation.)
Of the subscribers, approximately 43 percent opted to receive messages using one method, 30 percent selected two methods, and 26 percent signed up for the maximum of three delivery methods.
Text message is the most widely selection option of delivery; selected by 77 percent of all subscribers. A voice message to a mobile telephone is next at 34 percent, followed by an instant message (31 percent), a message to a non Virginia Tech e-mail (15 percent), voice mail to a home phone (10 percent), voice mail to an “other” phone (7 percent), and voice mail to an office phone (6 percent). Percentage totals exceed 100 percent because subscribers can sign up for more than one contact method.
The primary or first method of message delivery selected most by subscribers is a text message at 72 percent, followed by a voice message to a mobile phone (16.2 percent), an instant message (3.8 percent), a message to a non-Virginia Tech e-mail (2.9 percent), a voice message to an office phone (2.6 percent), a voice message to a home phone (2.1 percent), and a voice message to an “other” phone (0.5 percent).
VT Alerts is part of a fully integrated and coordinated notification system maintained by Virginia Tech’s Office of University Relations. It augments other communications tools, including the university homepage and the Virginia Tech News homepage, broadcast e-mail alerts, broadcast voice-mail messages, a recorded hotline (540-231-6668), the university switchboard, and a coordinated use of public media outlets, used to convey urgent messages.
Source: Virginia Tech
